Former England goalkeeper David James stars in GambleAware and the Football Supporters' Association's Bet Regret campaign, helping fans 'overcome their boredom in a bid to stop them making impulsive bets'.
The Strictly Come Dancing 2019 star commented 'Supporting Safer Gambling within football is something that is important to me. There is so much exposure to betting and it is increasingly easy to bet impulsively, so I want to encourage football fans to think twice about how they are betting'.